DESIGN CONCEPT
BRAND OVERVIEW: HEY HONEY is a second-hand online store targeting young females who do not support fast fashion
INSPIRATION: referring to the word honey, using the bee (and hexagons) as the main symbol of the brand – to both showcase the sustainable concept and add playfulness to the brand
DELIVERABLE: Full brand identity pack with digital assets for Canva (so the owners can use them to create social media content), stickers and clothing labels, holiday packaging and merchandise
PADMA YOGA BRANDING
Design Concept
BRAND OVERVIEW: Padma Yoga Tribe is the name of the personal brand of Hristina Mitovska, a yoga and lifestyle coach specializing in constellations and meditation
INSPIRATION: the word padma is the spiritual name given to Hristina. It means lotus. This is why a hand-drawn lotus is the symbol and core of her brand. The lotus has a heart at its center because her coaching targets the emotions stored in the human heart.
DELIVERABLE: full brand identity pack with digital assets for Canva (so the owner can use them to create social media content), pre-made presentation assets (to be used in PowerPoint), pre-made posts designs to use in series events
LEADING PRIVATE ESCAPES
DESIGN CONCEPT
BRAND OVERVIEW: Leading Private Escapes is a Dubai-based luxury travel concierge service offering bespoke tours and curated travel experiences across the UAE and beyond. The brand caters to high-net-worth individuals and families, focusing on exclusivity, privacy, and personalized service that showcases the region’s most luxurious destinations.
INSPIRATION: The design draws inspiration from traditional Arabic patterns and geometric elegance, reflecting the brand’s Middle Eastern heritage and the opulence of Dubai. The custom logomark combines intricate design with modern aesthetics, symbolizing the seamless blend of tradition and contemporary luxury.
DELIVERABLE: I provided a complete corporate identity pack for Leading Private Escapes, including a custom logo, a versatile symbol, and a unique Arabic-inspired pattern that aligns with the brand’s luxurious and cultural narrative. The deliverables also included a detailed catalogue design to showcase their exclusive tour offerings, a responsive and elegant website to enhance their online presence, and a cohesive corporate identity package for business cards, branded templates, and digital assets for social media.
